FY18 saw strategic acquisitions in Australia and Hawaii paying off for Restaurant Brands. Our strategy and concept was to communicate a shift to a whole new level and assure shareholders that these were uplifting times for their company.
The report concept takes this thought head on with the title ‘Reaching new heights’, and by portraying recognisable fast food brand artefacts – iconic packaging, food menu items – in an elevated state and moving upwards.
The design is deliberately light and airy, yet emphatic. The graphs simple and one-directional: up. And the photography accurately captures the uplifting theme which is carried throughout the report.