Not too many people have heard of Jalcon. And when they did come into contact with the brand they were quick to bundle it with higher volume home builders; the ones that have pre-set plans and designs. And those annoying jingles.
The brief for this book was to elevate and differentiate Jalcon from these brands and convince potential new build customers that a Jalcon home will be uniquely designed and built for them.
We aimed to capture the balance between the individual, human-spontaneity and fluidity of life with the robust dependability of a built structure that will protect and last a lifetime.
Designed for living. Built for life.