Downer

 

Downer

Internal Campaign

We’ve got the work, you bring the difference.


Downer has so many great people, and due to border restrictions and a labour shortage they have room for more. Each region in New Zealand has been doing a great job at attracting new talent, but the overall look & messaging of the creative was inconsistent.

We created the concept idea for Downer’s national recruitment campaign. Linking into Downer’s Own Different initiative, communicating different & ownable, by being attractive, engaging and consistent, through the use of real people, and celebrating what they do with their lives outside of work.

The idea needed to work at a national level for a consistent and unified brand, and to be more visible to potential employees. It also needed to work at a regional level to be specific to regional nuances, adaptable to the different business units and flexible enough to work across several different channels.

Downer
Downer
Downer
Downer
Downer
Downer
Downer
Downer
Downer
Downer

top